Enquirer Consulting Group
Kevin Steele | Steele Associates | October 2026
As of 14 Oct 2026
This page maps the organizations that buy fitness management and healthcare integration advice. Club owners and operators come first. Around them sit franchise brands, medical fitness centers and club groups outside the US.
It describes the market only, with who usually signs at each group and where to start.
Gyms and health clubs are the core group. The other groups have no clean public count, so the page says so rather than guess.
| Group | Organizations in the US | Under 20 staff | 20 to 99 | 100 to 499 | 500 or more |
|---|---|---|---|---|---|
| Gyms, health clubs and other fitness and recreational sports centers | about 33,000 | about 28,000 | about 4,300 | about 680 | about 260 |
| Fitness franchise brands and their multi-unit franchisees | no clean public count | ||||
| Medical fitness and wellness centers run by hospitals and health systems | no clean public count | ||||
| Club operators in the UK and Europe | no clean public count |
US firm counts by industry code, banded deliberately.
The person who says yes at each group, and what they weigh.
| Group | Who usually signs | What they weigh |
|---|---|---|
| Independent clubs and small club groups | Owner or managing partner | New revenue beyond dues, keeping members, and training the staff they already have |
| Multi-site club operators | CEO, COO or VP of Operations, with the Fitness Director or head of personal training | Revenue per member, trainer quality, and adding wellness and clinical services across sites |
| Fitness franchise brands | Founder or CEO, VP of Franchise Development, Director of Operations | An operating model that holds up in every new unit and every new country |
| Medical fitness and wellness centers | Director of Wellness or Medical Fitness, with a VP of Population Health above | Physician referrals, clinical programs and links to the hospital's own services |
| Club operators in the UK and Europe | Managing Director or Operations Director | The same questions, plus how a US model fits local staff and members |
On the podcast you said new members matter, but the real work is keeping them. You named quality service, clean facilities and well-educated staff as what does it.
That puts staff education, personal training and wellness services at the center of a club's growth plan. Each gives a member more to buy and more reasons to stay.
It also means the decision sits with the owner, the operations head and the fitness director, not the front desk.
When a club adds clinical services, a second group comes to the table, each with its own signer.
| Partner | Who usually signs | Why they say yes |
|---|---|---|
| Physical therapy and chiropractic practices | Practice owner or clinic director | A steady flow of active patients and space inside the club |
| Hospitals and health systems | VP of Population Health or Director of Community Health | A community setting for prevention and rehab programs |
| Health insurers | Wellness program lead or network contracting director | Programs that keep their members active |
| Employers buying corporate wellness | HR or Benefits Director | A simple benefit that helps their staff stay healthy |
The people who usually sign at the groups above, one a company. Work emails and phone numbers checked on Oct 14, 2026.
| Name | Role | Company | Where | Phone | |
|---|---|---|---|---|---|
| Gene McGuire | Owner | Wellness Coaches | Lawrence, NJ | gmcguire@ramphealth.com | +1 484 571 7187 |
| Kelly Springer | Owner | Kelly's Choice LLC | Skaneateles, NY | kspringer@kellyschoice.org | +1 315 730 4459 |
| Jamie Holt | Business Owner | PURE: People United Reaching Everyone | Middleburg, FL | +1 772 834 8072 | |
| Blake Hansen | Co-Owner | Idaho Fitness Factory | Boise | +1 307 413 7471 | |
| David Perlman | Franchise Owner | JETSET Pilates® | New York | +1 201 213 4416 | |
| Pawel Durakiewicz | Owner | Yoga and Meditation Center | Polska | +48 512 096 485 | |
| Matt Smith | Business Owner | Snap Fitness | Pueblo, CO | +1 719 321 9865 | |
| Jodie Dobinson | Franchise Owner | Bouncefitbody Ltd | Brentwood, United Kingdom | +44 795 016 8805 | |
| Adam Rossiter | Founder, Owner & Chief Executive Officer | Bulk™ | London, United Kingdom | adam.rossiter@bulk.com | +44 785 258 0058 |
| Jim Cutter | Independent Business Owner | Genesis PURE Corp. | Newport, KY | james@livepure.com | +1 859 393 5159 |
Built from public federal data, your own published bio and our podcast conversation, counts banded deliberately.
If a walk-through is useful, pick a time at cal.com/ecg.
Prepared by Ben Beattie, ben@enquirerconsulting.com.